Adam and Larry Mogelonsky
Managing Partners at Hotel Mogel Consulting

About Adam and Larry Mogelonsky:

Together, Adam and Larry Mogelonsky represent the world’s most published writing teams in hospitality, with over a decade’s worth of material online. As the partners of Hotel Mogel Consulting Ltd. a Toronto-based consulting practice, Larry focuses on asset management and operations while Adam specializes in hotel technology and marketing. Their experience encompasses properties around the world, both branded and independent, and ranging from luxury and boutique to select-service. Their work includes seven books “Are You an Ostrich or a Llama?” (2012), “Llamas Rule” (2013), “Hotel Llama” (2015), “The Llama is Inn” (2017), “The Hotel Mogel” (2018),  “More Hotel Mogel” (2020), and “In Vino Veritas” (2022). You can reach them at to discuss how they can help with hotel and hotel technology business challenges.


Contact Details:



Toronto, Ontario, Canada




hidden costs

The Mille Club: thinking of the hidden costs for high rates

Here's a lesson for every hotelier looking to grow nightly rates, no matter the star rating.

Leading the culinary lifestyle segment with Christopher Hunsberger of Appellation

Let's take a closer look at a new venture with a culinary-first hotel concept and see what lessons apply for every hotelier looking to evolve their brand.
AI-powered websites

The paradigm shift in new economic value from AI-powered hotel websites

If the static brochure websites of yesteryear are like steam power, then machine learning deployments truly are the electricity upgrade your hotel needs for the decade ahead.

Hotel guestroom redesign to help insomnia sufferers

Guests are willing to pay extra for some form of guarantee that they will get a good night’s sleep. This is a huge opportunity for hotels to boost rate and...