Johanna Bernuy
Marketing Manager
Bookboost AB

About Johanna Bernuy:

Johanna is in charge of all the marketing initiatives and growing the awareness of Bookboost in the market.

Contact Details:

Company:

Location:

Sweden

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Website:

ARTICLES

Guest Loyalty

Measuring guest loyalty – key metrics CEOs need to pay attention to

Everyone is talking about guest loyalty and how it is key for any accommodation business. But how important it really is? And, is it something only certain areas of a...
How to design your hotel tech stack.

[Webinar] How to design your hotel tech stack? Starting 2024 with a winning formula

Whether you are working for a hotel, hostel or serviced apartments, how to create your hotel tech stack is a key question to ensure your business gets good results.
4 ways a hotel CRM can level up your marketing efforts

From zero to hero: 4 ways a hotel CRM can level up your marketing efforts

Organising and structuring your guest data properly is essential not only for improving outcomes within the marketing department but also for saving time, which is one of the key concerns...
relationship marketing

Transactional marketing vs relationship marketing in the hotel industry

Building relationships with your guests can generate more revenue and build a strong name in the industry. Here are some examples of how you can focus on relationship marketing.