Daan De Bruijn
Co-Founder
Bookboost AB

About Daan De Bruijn:

As Co-Founder of Bookboost, Daan directs the commercial team, leading sales initiatives and different projects. He’s a world traveller, passionate about hospitality.

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ARTICLES

BookBoost

The 9 benefits of a hotel CRM your team will feel in week one

Most "benefits of a hotel CRM" posts list nine vague promises about engagement, loyalty, and direct bookings, with no sense of when any of that actually arrives.
BookBoost

Why independent hotels don’t need a loyalty programme to win repeat guests

Marriott has Bonvoy. Hilton has Honors. IHG has One Rewards. If you run an independent hotel group in Europe, it is easy to look at these programmes
BookBoost

What happens when guests leave? 5 post-stay strategies to build loyalty

Many hotels focus on communicating with guests before they arrive on their property, and what happens after they leave is often overlooked.
BookBoost

Overcoming the pre-arrival noise: Tips to stand out among other hotels

Guests are more distracted than ever. Inboxes are filled with hundreds of emails and whatever message your property is sending to them, it can be easily ignored