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Brand USA
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About Brand USA:

Brand USA, the destination marketing organization for the United States, was established by the Travel Promotion Act as the nation’s first public-private partnership to promote the United States as a premier travel destination and to communicate U.S. travel policies and procedures to worldwide travelers. The organization’s mission is to increase international visitation to the USA in order to fuel the U.S. economy and enhance the image of the United States worldwide. Formed as the Corporation for Travel Promotion in 2010, the public-private entity began operations in May 2011 and does business as Brand USA. According to studies by Oxford Economics, in the past nine years, including two years of a near-complete halt to global travel, Brand USA’s marketing initiatives have helped welcome 7.7 million incremental visitors to the United States, benefiting the U.S. economy with nearly $56 billion in total economic impact and supporting, on average, more than 40,000 incremental jobs a year.

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Washington, United States

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ARTICLES

Chris Thompson

Chris Thompson announces retirement as President and CEO of Brand USA

Brand USA, the destination marketing organization for the United States, announces the impending retirement of Chris Thompson as President and CEO, effective May 31, 2024. After a successful tenure of leading the organization, Thompson has...
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National Travel and Tourism Strategy

Brand USA unveils new National Travel and Tourism Strategy

The new strategy aims to improve the United States’ competitive position in attracting international visitors and increasing travel and tourism to promote economic growth and job creation across the nation...
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