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BVA BDRC
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About BVA BDRC:

BVA BDRC is an award-winning international consumer and business insight consultancy, conducting research in over 90 countries. The agency, part of Paris-based BVA Group, offers a complete range of research consulting and business transformation. We help brands get closer to their customers, improve customer experience and grow the bottom line. We joined the BVA Group in mid 2018. We have already seen significant benefits from joining a larger group, with fresh collaboration in emerging areas such as behavioural economics and Nudge theory, entry into new markets, and a more extensive international network. The wider BVA Group has close to 1,000 staff across twenty offices in eleven countries, with a worldwide turnover of €185m.

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ARTICLES

Consumer sentiment on hotel brands

Heritage matters to hotel brand value

Brands with a long-established heritage remained dominant in the minds of guests despite the disruption of the pandemic.
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Best hotel rates

Consumer confusion over best hotel rate

Consumers in the UK’s perception of where to find the best rate has become more confused over the pandemic.
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