Pacific World, the leading global destination and event management company, has released its mid-year review of the most demanded destinations in 2018. In Asia, the countries that have hosted the most events in the last six months are Hong Kong, Thailand and Vietnam. In Europe, Spain leads the list with a remarkable performance by Barcelona, followed by the UK and France.
“We are continuing to see high demand for Hong Kong, which has hosted more events in the past six months than any other destination,” said Patricia Silvio, Global Marketing Manager of Pacific World. “Hong Kong has maintained its spot as one of the top three most demanded destinations worldwide, while France – specifically Paris – dominates the MICE market in Europe.”
During this six-month period, France has also seen an extraordinary 28% increase in requests compared with the same time period in 2017.
“Paris has rebounded on the MICE market, specifically for Fall 2018, and the upcoming years are looking very strong. The American clientele is making a notable comeback to the capital, and the city is attracting business travelers by holding major international congresses,” said Laure Le Pendeven, Senior Account Project Manager for Pacific World France. “In 2018, the city also became the home of Europe’s largest congress center. The hotel sector has increased renovations and openings, resulting in lower group accommodation prices. Regarding incentives, newer destinations such as Bordeaux are seeing a significant number of requests to expand their international offerings.”
Most demanded destinations
Hong Kong is once again in the top three most demanded destinations from the US market.
“We have found that during this six-month period, we are continuing to see high demand for Hong Kong, especially from the US Market, which is the sixth source market in the meetings and incentives sector in Hong Kong (the first five are Asian markets),” said Dwirt Ang, Business Development Manager for Pacific World Hong Kong. “Overall, the meetings and events segment has grown 14% according to Hong Kong Tourism Board stats.”
New flight routes from USA to Hong Kong and newsworthy international sporting events and shows have also helped garner increasing interest for Hong Kong. Recently, the Pacific World team hosted a large international sporting event and a world-famous gastronomy tradeshow in Hong Kong, further solidifying its status as a premier global event destination.
Special mention to Bangkok and Seoul that top the list of destinations that have received more RFPs in Asia in the last 6 months from the American Market.
The top three most demanded European destinations over the past six months are London, Paris and Barcelona. Overall, Spain has received the maximum number of requests in EMEA region, with Barcelona, Mallorca and Madrid in the top five most demanded Spanish destinations.
The United States group market comprises most of Pacific World’s global business.
Looking ahead – Singapore, leader of large events worldwide
Notably, Singapore has hosted the largest events in Asia in the past six months, while it is fifth on the list of Asian destinations that have hosted the most events during this period.
“Two of the biggest exhibitions in Singapore were held during the last six months,” said Henry Ong, Senior Account Manager for Pacific World Singapore.
Qixin Liow, Senior Account Manager for Pacific Word Singapore, adds, “The Singapore Tourism Board has increased efforts to identify technological trends among industry experts to try to match industry needs versus technological solutions. This initiative will help position Singapore as a meetings and congress destination. The Trump-Kim Summit also helped put Singapore on the map, highlighting its strengths as a safe and secure nation, which we expect to lead to an increase in RFPs.”
