In this new role, Thiergart will oversee ChoiceÕs extended stay portfolio and operations, highlighted by the recently acquired WoodSpring Suites as well as MainStay Suites and Suburban Extended Stay.
Thiergart has been an integral part of ChoiceÕs franchise services team since 2005, most recently serving as vice president of franchise services. During his tenure, he led the companyÕs domestic franchise onboarding and field-based property performance teams as well as brand standards and compliance organization. In addition, he facilitated the creation of the companyÕs award-winning franchisee training platform, Choice University, and worked closely with ChoiceÕs franchisee advisory councils.
ÒWoodSpring Suites is the nationÕs fastest-growing economy extended-stay hotel brand and the acquisition adds more than 240 properties across 35 states to the Choice portfolio. Sustaining the brandÕs success and integrating best practices across ChoiceÕs extended stay brands is imperative to our success,Ó said John Bonds, senior vice president, enterprise operations and technology, Choice Hotels. ÒRalph is a compelling leader with an extensive understanding of ChoiceÕs owner base and industry operations. Coupled with his background in the extended stay segment, it makes him the ideal leader to successfully grow the WoodSpring Suites brand and expand ChoiceÕs presence in the extended stay category.Ó
Earlier in the year, Choice Hotels acquired the WoodSpring Suites brand and franchise business. The addition nearly triples the size of ChoiceÕs extended stay footprint and creates more options and opportunities for the companyÕs franchisees and guests.
ÒExtended stay has reported some of the most impressive gains in industry demand, and WoodSpring Suites fits perfectly into ChoiceÕs well-segmented family of brands as a new construction, highly profitable, economy extended-stay brand. I look forward to taking on this new role overseeing ChoiceÕs extended-stay operations, including MainStay and Suburban, and solidifying ChoiceÕs position as a leader in extended stay,Ó said Thiergart.
Thiergart has more than 30 years of industry experience. Prior to joining Choice Hotels, he oversaw sales and marketing for the Lexington Hotel Suites brand and led sales, marketing and operations at a leading hotel management company, Dimension Development. Earlier in his career, he held influential franchisor and franchisee representative roles in the early development of both the Residence Inn and Homewood Suites brands. Thiergart earned his bachelorÕs degrees in biology and business administration from Newman University and is a member of the International Franchise Association and the Asian American Hotel Owners Association.
