This strategic name change will allow the brand and the individual hotels to leverage the global recognition and strength of the Radisson¨Êbrand. Country Inn & Suites¨Êby Radisson is a part of Carlson Rezidor Hotel Group, which also includes Quorvus Collection, Radisson Blu¨, Radisson¨, Radisson RED¨, Park Plaza¨Êand Park Inn¨Êby Radisson.
The consumer-facing changes will be made in stages throughout the first half of 2018. Changes will include a new visual identity, updated logo and refreshed marketing and hotel collateral.
ÒWe are thrilled that Country Inn & Suites will have a new name aligning it more closely with our Radisson brands,Ó
said Ken Greene, president, Americas, Carlson Rezidor Hotel Group.
ÒBy aligning with our Radisson brands, Country Inn & Suites hotels will benefit from increased name awareness among new and prospective guests, while retaining its brand essence of modern country warmth enjoyed by our current guests.Ó
Country Inn & Suites by Radisson will continue to offer warm, personal service and amenities that make for a comfortable stay. Signature brand amenities will remain, including free Wi-Fi, complimentary hot breakfast, fitness centres and a Read It & Return Lending Library¨. The brand has over 480 hotels in the United States, Canada, Latin America and India. In certain circumstances, some hotels might continue to use the former name past 2018.
