The hotel, located along the important Avenida Calle 100 in ColombiaÕs capital, says the technology has helped to resolve all the organisational challenges that were preventing staff from reaching their full potential.
ÒSiteMinder has been a great partner in growing our online sales. With one click, its platform uniquely allows us to update our room rates, generate reports and even watch our competition. It is a solution any hotel should implement,Ó
says the hotelÕs commercial director, Rodrigo Sarasti.
Hotel Bogot 100 has 82 rooms equipped to cater to the needs of both leisure and business travellers. The hotel works with Marketing Hotelero, a local marketing and revenue management agency which recommended SiteMinderÕs technology as part of a strategy to increase the propertyÕs visibility on the worldÕs leading hotel booking channels, as well as enable direct bookings through the hotelÕs website. In addition to doubling online sales, the solutions have removed the need for hotel staff to manually update pricing and availability in multiple extranets, thereby eliminating double bookings and reducing the cost to acquire guests.
ÒWe were looking for a complete solution that was flexible, robust and reliable so we could make changes exactly as we needed them Ð and make those changes on mobile. SiteMinder was the only hotel technology provider that met our needs; they are the ideal business partner. Since starting our business, I havenÕt seen another suitable alternative to them,Ó
says Gustavo Marvel, Executive Director of Marketing Hotelero.
SiteMinderÕs director Ð LATAM, Rubi Perez, says,
ÒWe are delighted to share in the success of emblematic properties such as Hotel Bogot 100, and have the confidence of trusted hotel advisors such as Marketing Hotelero. This is a wonderful indication of how the Colombian hospitality industry is beginning to welcome much-needed technological solutions such as ours.”
About SiteMinder
As the leading cloud platform for hotels, SiteMinder allows hotels to attract, reach and convert guests across the globe. We serve hotels of all sizes with award-winning solutions for independents and groups alike, wherever they are in the world.
SiteMinderÕs products include The Channel Manager, the industryÕs leading online distribution platform; TheBookingButton, a wholly-branded booking engine for direct bookings via the web, mobile or social; Canvas, the intelligent website creator for independent hoteliers; Prophet, the real-time market intelligence solution that takes the guesswork out of pricing rooms; and GDS by SiteMinder, a single-point of entry to a six-figure network of travel agents and the worldÕs major global distribution systems. With more than 27,000 hotel customers and 550 of the industryÕs top connectivity providers as our partners, today we have presence in more than 160 countries on six continents.
For more information, visit www.siteminder.com.
About Hotel Bogot 100
Hotel Bogot 100 is located in an important part of the Bogota city which sees continual urban expansion and has gained a reputation for being a business centre for commercialization, technology and education. It is situated along Avenida Calle 100, the connecting route between the cityÕs east and west, and only 19 kilometres from the El Dorado International Airport and the Puente Areo Terminal. Hotel Bogot 100 has 82 modern rooms, including 74 executive rooms and eight junior suites.
For more information, visit www.bogota100.com.
About Marketing Hotelero
Marketing Hotelero is an integrated team of experts in hotel website development; eMarketing; eCommerce; social media; SEO; SEM; display; and revenue management focused on the hospitality, catering and tourism sectors. The agency provides a comprehensive solution for the management of digital identities among hotels, restaurants, spas, tourist destinations, travel agencies, wholesalers and tourism companies in Colombia.
