Starwood Senior Vice President Mark Vondrasek discusses his company’s loyalty program and strategy for attracting tech-savvy travellers. He speaks on “Bloomberg West.”
Vondrasek reveals why meeting the needs of Starwood loyalty program guests is paramount – just two per cent of its guests by number yield 30 per cent of the company’s profit. Now Starwood is using mobile technology to personalise the guest experience as the needs of their SPG members changes trip to trip.
