Insights

How boutique hotels can compete in the SEO game

Yes, major hotel groups can throw more resources at making their properties show up first in a potential traveler’s search results, but none-the-less there are some SEO strategies boutique hotel owners can use to stand out and drive more sales.

Insights

How to buy and manage your own hotel

Owning a hotel is the dream of many – but all too often that dream can turn into a nightmare. Hotel keeping is an arduous profession. It needs technical, managerial, marketing and economic expertise; what’s more, it demands total commitment.

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