Geo-tagging, community building and popular landmarks – a few of the new ways mobile gaming is impacting travel.
Marketing: Be aware of the dangers of the “Shiny New Toy” syndrome
The focus, as always, should not be on the shiny new toy – in this case Pokémon Go – but rather on people that make up your target audience, and how to reach them best.
Mantra launches Pokemon Go-friendly hotels
Mantra GroupPokemon Go has launched the world’s first Pokemon Go-friendly hotels, encouraging fans to ‘Pokestop By Our Bar’.