We’re seeing a shift in hospitality marketing. Guest expectations are rising fast, and hotel teams are under pressure to deliver more personalised, data-driven experiences, across more channels and with fewer resources.
At Bookboost, we set out to understand how hotel marketers and guest experience teams are adapting. We’re launching a short survey to explore how teams are using segmentation, guest data, and multi-channel campaigns today. What’s working? What’s falling short? And what sets the top performers apart?
Why this survey?
While most hotel teams want to deliver more personalised, data-driven experiences, they’re facing shrinking resources and growing complexity. It’s getting more difficult than ever to understand what is working and what’s not.
This survey pulls back the curtain on:
- How your peers are segmenting and personalising in 2025
- Where hotels are struggling with data and campaign execution
- What high-performers are doing differently across channels
All responses are anonymous. Results will be shared openly in a published report.
You can also sign up to receive the report straight to your inbox.
