Outrigger selects Bella, The Virtual Hotel Agent - Insights

Outrigger selects Bella, The Virtual Hotel Agent

Bella is the hospitality industry’s first AI-powered voice assistant, purpose-built to reduce fixed-labor costs with a distinct human touch.Travel Outlook the Premier Hotel Call Center (“Travel Outlook”) announced that Outrigger Hotels and Resorts has signed a contract for the design and implementation of Travel Outlook’s Bella, The Virtual Hotel Agent.  Bella is the hospitality industry’s first AI-powered voice assistant, purpose-built to reduce fixed-labor costs with a distinct human touch.

“Our Bella implementation team will craft a thoughtful execution plan for Outrigger,” said John Smallwood, President of Travel Outlook. “Outrigger has been a valued call-center client of ours for several years and we intend to work carefully with the Outrigger team to design the right approach for integrating Bella in way that enhances guest services and reduces operating expenses for the premier beach resort brand.”

Bella has been programmed using a breakthrough approach to voice bots, a system built from human conversations. Using social media, chat forums and movie dialogue, Bella learns from billions of casual human conversations to understand human inflections and multi-turn queries. This revolutionary approach means Bella understands callers no matter what they say, when they say it, or how they speak – in any language.

Bella can route calls and send follow-up texts, but her true value lies in her ability to answer the frequently asked questions unique to each hotel. Studies have shown that this can be up to 60% of a front desk’s call volume, and in initial implementations, Bella has offered sterling performance.

A hotel does not need to be a Travel Outlook call-center client to use Bella. Please contact Kimberly Samuelson at Travel Outlook for a detailed demonstration of Bella’s abilities and attractive pricing.  Travel Outlook has created the Bella Savings Tool to demonstrate the savings possible in front-desk labor when weaving in Bella’s abilities with those of the front desk team. To access this tool, please visit www.traveloutlook.com/bella


For nearly 75 years, Outrigger Hotels and Resorts has charted a journey of discovery – expanding from Hawai’i to premier resort destinations including Fiji, Mauritius, Thailand and the Maldives. The privately held hospitality company invites guests to ‘Escape Ordinary’ with authentic Signature Experiences and the Outrigger DISCOVERY loyalty program. Outrigger’s multi-branded portfolio includes Outrigger® Resorts, OHANA Hotels by Outrigger®, Hawaii Vacation Condos by Outrigger®, Kapalua Villas Maui and Honua Kai Resort & Spa Maui while also managing select properties from top international hotel brands including Embassy Suites by Hilton®, Best Western® and Hilton Grand VacationsTM. Find out more at Outrigger.com or visit @OutriggerResorts on Facebook, Instagram and Twitter.

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Travel Outlook Premium Hotel Call Center has become the premier voice reservations team in hospitality.

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