Hospitality Sales and Marketing Association International will be hosting its annual Revenue Optimization Conference on June 18-19.
The 2019 HSMAI ROC conference is part of The Hospitality Industry Technology Exposition and Conference, which is being held this year in Minneapolis. This event is designed for hotel marketing and revenue leaders to learn about fresh and innovative initiatives that will drive revenue for their hotel and stand out in the hospitality industry. The conference is the largest of its kind in the world.
Fresh from its recent rebrand, NextGuest will be in attendance and speaking about the latest in hospitality. Formerly HEBS Digital, the agency is continuing the legacy of being known as thought leaders in the industry by offering a series of informative workshops on June 18, with a focus on how hoteliers can drive direct bookings. Here’s a rundown of what to look forward to:
How to Capitalize on the Full Travel Planning Journey From Dreaming to Booking to Increase the Direct Channel
1:30-2:20pm | NextGuest and Sojern
Presenters: Brent Harris, VP of Business Development at NextGuest; Amy Devlaliwalla, Senior Director of Global Partnerships at Sojern
A lot goes into planning the perfect vacation, and with so many devices and planning resources available, the journey is complex. According to Google, in just a little over a 60-day booking window, the average person encounters over 38,983 digital micro-moments and interactions. With so many distractions, how are hoteliers supposed to reach qualified users on slim marketing dollars?
In this workshop, NextGuest and Sojern will provide strategies for reaching potential guests throughout the entire travel planning journey, and how to address key digital micro-moments in each phase to shape and influence the booking decision.
Bridging Revenue Management and Website Strategies to Win More Direct Bookings
2:30-3:20pm | NextGuest and Duetto
Presenters: Brent Harris, VP of Business Development at NextGuest; Sabrina Schulman, Director of Product at Duetto
Pricing a hotel is rooted in data, but having the right offers present on a hotel website can mean the difference between a direct booking and an abandoned one. Without the right revenue management strategies and tools to synthesize data, hoteliers have difficulty pricing their rooms and creating the right offers.
In this workshop, NextGuest and Duetto will help hoteliers understand how best to optimize their websites and generate more direct bookings by showing the right special offers to the right customer segments.
Your Website Through Your Customer’s Eyes – Can the Power of Technology Really Make Them Book?
3:30-4:20pm | NextGuest: Digital and CRM (formerly Serenata CRM)
Presenters: Jon Vecchiarelli, Director of Business Development; Mikael Fries, VP of Sales Excellence
As people interact with your hotel website at different phases of the travel planning journey, how do you address all the different customer personas and capitalize on their intent? Hoteliers have access to a plethora of data, and unlocking the power of data to make strategic changes to their websites is vital to success.
In this workshop, NextGuest Digital and CRM will walk hoteliers through the different website components that help make up a revenue-driving site, and provide insight into how layering in personalization and CRM data can contribute to direct bookings.