Revenue Managers – and all sorts of Sales, Marketing, Events and Operations managers – have had to be more creative in the way they price their products. In hotels, the management team had to adapt, exploring new, innovative revenue streams.
Here is a detailed step-by-step tutorial on how to adjust your hotel’s marketing funnel to the post-COVID period. Keep in mind that the purpose of the funnel is not only to acquire new customers but encourage them to become your loyal brand advocates.
Hotel management, in many ways, is an art form; it requires the right mix and balance of technology and industry trends. You cannot randomly pick up a technology and pray with closed eyes for it to work. Managing a hotel requires meticulously planning and investment in breakthrough technologies to deliver above customers’ expectations.
There’s an unexpected magical spell that lands on you when you fall in love with the hotel business, but learning about hotel finances can be the tricky rung when climbing the hospitality career ladder.
Social isolation in 2020 has caused us to become more introspective. We will expect hotels to appease this behavior with new in-room amenities so that we can still have a great guest experience but without strictly relying upon access to onsite (and potentially high contact) facilities to achieve this. Here are some ideas.
Consumer expectations, as well as marketing strategies will change as a result of the pandemic, perhaps with a greater focus on domestic customers and a greater concern for the environment. And this new hotel industry will need talent to match the opportunities that will emerge.
Whether we are talking about small or large investments, adjusting to trends remains evermore important in current times. Adapting does not necessarily translate into resource heavy, though.
Coronavirus has accelerated the ability to ‘work from anywhere’. Here’s how to capitalise on the workers who aren’t chained to traditional offices.
Here’s a look at how to navigate the generational stereotype minefield that has some hospitality brands scratching their heads and why it is crucial for hoteliers not to tunnel in on the needs and wants of the predominant generation of the times.
Many countries in APAC have handled the Coronavirus crisis commendably when compared to those nations in other parts of the world. And therein, hoteliers should look Down Under for guidance on what’s next for their properties – international visitor quarantining perhaps?