Much has been written and said on the topic of big data and data itself. Over the last years, the cost of data storage has decreased dramatically from about $7 to 10 per GB in the year 2000 to less than $0.03 per GB today. Today, the holy grail is no longer the size of the storage and the focus has moved to speed.
Build an optimal distribution mix for better performance
Hospitality management is fascinating business. Managing the influx of leads and converting them is obviously one of the aspects of hospitality management with the highest stakes. Today it has become one of the rapidly changing factors of the industry that may represent important risks, and equally important opportunities.
The press release is dead
The press release is dead. Or at the very least, it should be. Based on my more than 12 years of experience in the hospitality industry, the press release is the least effective public relations tool, and one that all marketers should be eliminating immediately from their media relations toolbox.
Should your PR firm know SEO? Absolutely!
Getting top rankings on Google and the other search engines is the prime marketing objective for hotels in todayÕs digital world.ÊInsight into the logic of GoogleÕs madness is a must for your PR agency.ÊWhile everyone agrees getting high on the search rankings is key in todayÕs Internet-driven environment, why do so many hotels miss the boat?
Catalyzing sustainability through green awards for hotels
ItÕs not a stretch to say everyone likes a little recognition, and recognizing positive behavior has a way of catalyzing more positive behavior. I was just at ITB Berlin, where the 2017 World Legacy Award winners were announced.
Conference services director disease
Why donÕt I get a detailed banquet revenue forecast monthly? I first diagnosed conference services director disease at Hotel Vancouver in British Columbia, Canada where I held the position of Hotel Manager in the early 2000s. I call it conference services directorÊdisease because this position seems to develop this disease more often than other leadership roles in hospitality.
Selecting the solution starts by asking the right questions
Most hoteliers view revenue management as a strategic imperative, given the opportunity to improve the financial performance. That said, it is important to note that revenue management can take many different forms, some of which are far more sophisticated Ñ and effective Ñ than others.
The Bordeaux wine experience
Designing and conducting our wine tours is a work of passion. We just love sharing our knowledge and the experience we have acquired over the last 30 years of our involvement with Bordeaux. And I think our guests sense that our passion for people and for Bordeaux is sincere.
Attitudes are changing about luxury travel
In an American Express survey commissioned last year, consumers illustrated their demand for more enriched lives and personal fulfilment through experience and learning. Over 72 per centÊof respondents said they would rather spend money on experiences than things. Further, 88 per centÊsaid travel is the number one dream on their lifeÕs bucket list, ranking higher than family or wealth.Ê
The dirty dozen of hotel renovation
With the kids gone, it was time to follow the footsteps of many other boomers and downsize to a condominium. What started as a mere paint job, however, morphed into a $150-per-square-foot renovation of the entire apartment. What we ended up having on our hands was a genuine case of Ôscope creepÕ Ð something not uncommon in any property refurbishment.
