Hoteliers have an amazing collection of raw data, which when stitched together, form a digital trail of all the interactions that occurred during the guest journey. Predictive analytics, a type of artificial intelligence (AI), uses that data to segment guests. This allows marketers to move past basic audience characteristics and discover more specific, and more relevant, audience attributes.
Going back to basics: Important PR terms to know
Are you thinking of hiring aÊpublic relations (PR)Êagency to publicize your company, product or service? Or considering launching your own DIY PR campaign? If so, it is very important that you are familiar with the basic PR terminology so that you can create, or work effectively with the agency that will create the best visibility campaign possible.
UAE hospitality trends: Hotels are still being built
The UAE hospitality industry has achieved stunning results throughout past decade. Every year its progress becomes even more obvious and significant for the whole region economy. In some sectors it has already become trendsetter, so we are curious to know what the top UAE hospitality trends are in 2017.
Three early warning signs your staff may need a training refresher
Every general manager should implement regular staff training sessions throughout his or her property, both to keep employees motivated, and to ensure that their skills are up-to-date. Skills that are not consistently practiced or used on the job will degrade over time, and desired behaviors will deteriorate unless they have become second-nature to the employee.
Staying relevant through customization and personalized services
Hoteliers are seeing their relevance diminishing almost by the day as customers increasingly turn to alternative (non-hotel) types of accommodation and make reservations through online travel agencies (OTAs) rather than book directly with the hotels themselves. Hoteliers cannot afford to give up though and must stay relevant.
How can we create financial leadership every day in our hotel?
“Leadership is the art of giving people a platform for spreading ideas that work” – Seth Godin. I think leadership is about two things that are continuously and endlessly evolving: communication and the development of people including you. Financial leadership is also about the same two processes.ÊÊÊ
What women want and ten ways to give them just that
My dear bride of some 37+ years travels with me for leisure, and sometimes business. As can be expected, my work activities tend to carry over into dinnertime conversations, so this hybrid mode of travel makes sense. With her critical input, weÕve come up with a short list of ideas that focus on womenÕs hotel needs. Travel research indicates that the female head of household makes the bulk of leisure travel decisions.
Take it or leave it? Grab and go food and beverages increase revenue
TodayÕs hotels offer grab and go food concepts, providing more convenience to guests.ÊIt is important to have food options more readily available, enabling guests the choice to eat in public, the privacy of their room, or take it with them to wherever they go.
Learning from Ôold schoolÕ hoteliers
Recently, I had the delightful opportunity to sit down with two Ôold schoolÕ hoteliers. The goal of my interview was to get their perspective on the current state of our profession and see what lessons could be gleaned that are applicable to those of us still in the trenches.
The growing role of mobile in food and beverage
Mobile technology has been upending businesses and industries around the world for years. The launch of AppleÕs iPhone precipitated the now ubiquitous ÔAppÕ, leading to changes in the way we book taxis (Uber), date (Tinder), work out (Guava Pass) and more. The F&B scene is no different, and in 2017 restaurant managers will need to adapt to survive.
