Have you ever sat back for a moment to reflect on the profession of hospitality? With all its ups and downs, could you think of any other business you would rather be in? As someone who admittedly has never been at the helm of a property with the exception of short term MOD responsibilities, I feel as close as anyone can be to hotel management. Yet I recognize that it is not the same as the burden of being general manager.
Tips to improve your ROI at industry conferences and events
Industry conferences are an excellent way to meet potential clients face-to-face to create potential sales relationships, that could convert more quickly than establishing relationships through email and phone interactions alone. But with the endless list of hospitality industry conferences and events happening every year, how can you earn the most ROI from each event?
Tips on successful press FAM trips Ð secure legit journos
Group press FAM trips are an effective marketing tool for travel and lifestyle reporters to experience first-hand a hotel and surrounding destination. The proviso: get top producing writers with assignments to your property, and avoid non-producers, aka freeloaders, at all costs. Your travel PR agency should know whom to invite and which ones to stay away from.Ê
Do your hotel financial statements pass the test? Part two
Do your hotel financial statements give you the information you need to effectively manage your hotel? Are you able to see if your profits are where they should be in an enhanced top line statement? Do your statements measure flow thru? Do you record your rooms business by proper segments and track the rooms occupied, rate and revenue in each segment?
Hospitality UK: Things you should know about Brexit
A recent report commissioned from KPMG by the British Hospitality Association has identified the scale and key issues for UK hospitality when the UK leaves the European Union in 2019. The report, Labour migration in the hospitality sector, March 2017, considers the impact on the implications for the hospitality workforce for the future. Here are the 12 things you should know, prepare for, rejoice in or shout against – depending upon your views on Brexit.
Enabling technologies for hotel guest experience management
What considerations should hoteliers keep in mind when researching technology solutions in the context of guest experience management? The most important buying consideration may be, simply, the degree to which the hotel can automate the core functions that impact the quality of the guest experience, which, in reality, is practically all of them.
Seeking solutions to increase hotel profitability
How has the hotel industry been faring in terms of revenue and profit management in recent years and what should hoteliers be doing to tackle the challenges theyÕre facing, either from online travel agencies (OTAs) or rising wage and insurance costs?
Applying the principles of psychology in the restaurant and hotel industry
Last year, I spent a great deal of time in different kinds of restaurants in Switzerland in order to evaluate the effectiveness of psychology training on guest satisfaction. It was a very enriching and unique experience for the participants and for myself. It is indeed unusual for academics to spend time with practitioners. I would like to share this experience because I firmly believe that it can be useful for restaurant employees and managers around the world.
Four 2017 marketing questions for your website
Everyone knows you need a functional website, no matter the business or the locale. For hotels, most of us recognize that often a website may be a customerÕs first introduction to your property. As such, it should entice, educate and make them want to stay with you. Hence, for many GMs, one of the largest items on the 2017 marketing budget is likely the development of a new website, or at the very least a refurbishment of the current one.
How digital marketing can help you to manage distribution
How and what should hoteliers be doing to convert an interested party to a confirmed guest and maximise all opportunities to drive additional revenue during a stay and even after check out?
