Insights

How to lose revenue in ten ways

As the old saying goes: ÒThereÕs a fine line between love and hate.Ó The same could be said for your revenue strategy and its ability to positively impact your hotelÕs profits. Play your cards strategically and insightfully, and your hotel reaps rich and profitable rewards.

Losing revenue
Insights

Common pitfalls and pro tips to boost your ROI

In the hospitality industry, there are many opportunities for savvy businesses to use public relations to increase brand awareness with potential customers and, as a result, to boost sales. But for those just getting started, PR can seem very complicated and confusing; however, with a bit of information, youÕll be ready to start generating media coverage for your company.

PR relationships
Insights

Travel media can survive the digital revolution

The rise of digital content has been a real test for travel print media. Consumer habits have changed, and with these changes many brands saw their circulation plunge. However, some print travel media brands have managed to survive against the odds. How? Through innovation, following trends, and creating multimedia platforms.

Travel media
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