VisitBritain has forecast a slow recovery for inbound tourism with visitor spending of £6.9 billion in 2021, less than a quarter of the £28.4 billion in 2019.
Paul is an experienced destination sales and marketing professional having worked with leading tourism organisations and convention bureaus from all over the world.
VisitEngland’s Annual Visitor Attractions Survey for 2020 shows severe impact on visitor attractions with a 65% drop in visitors overall compared to 2019 and a 55% decline in revenue.
Britain as a visitor destination will be in the global media spotlight with the G7 Summit in Cornwall fast approaching and VisitBritain is taking the opportunity to inspire future travel.
VisitBritain sets out its priorities to support the sector to recover and rebuild.
The ‘Escape the Everyday’ campaign, which first launched in autumn 2020, highlights the quality destinations, visitor attractions and experiences on offer across the UK to build back demand for domestic breaks.
English Tourism Week is fast approaching with this year’s week dedicated to showing support for tourism businesses and destinations across the sector as they reopen and start to rebuild.