Loyalty may not be dead, but we need to think critically about whether the modern consumer has shifted the goal posts.
We’ve all heard the cliché that “customers vote with their feet”, but it’s really up to you to decide what to do with them once they get there.
Global inbound international arrivals are expected to grow by 5% to 1.4 billion trips in 2018 and increasingly these travellers are seeking seamless experiences from start to finish.
Sustainable, transformative technology in tourism is the driving theme of 2018 World Tourism Day.
Business will always be about the bottom line, but if personalised, functional service that gets the job done according to customer expectations and preferences come first, the rest should ultimately follow.