There is a massive opportunity for tourism boards to capitalize on the impending recovery, but they must overcome the challenges, and the key to winning bookings lies in a revamped version of an old strategy: co-op marketing.
Noreen Henry
Noreen Henry is the Chief Revenue Officer at Sojern. She oversees the global commercial team, including sales, operations, and strategic partnerships. With more than 25 years of experience in travel, Noreen drives corporate commercial strategy using the intersection of digital media and online distribution as a guide. Prior to Sojern, she served as CEO of WayBlazer, an artificial intelligence travel technology start up. Before that, Noreen served as chief revenue officer at DHISCO, senior vice president at Travelocity Global, and vice president at Intent Media. She also served on the board of directors with HSMAI and as a vice president with HEDNA. Henry is a graduate from Harvard Business School, Advanced Management Program and earned a BA from the University of North Texas.