A new study predicts that the customer experience will overtake price and value as the most important unique selling proposition for customers by 2020. For hotels, it is therefore essential to focus on providing an exceptional guest experience.
Nicolas Lajambe
Nicolas Lajambe is the Head of Marketing at Xotels, a Hotel management company supporting more than 80 hotels all around the globe. Xotels is specialized in assisting independent properties to outperform their local competition, and become market leaders. With an extensive background in the hospitality industry fulfilling senior marketing roles and running marketing campaigns for many leading hotel chains, OTA's as well as independent boutique hotels or hostels, Nicolas is a Digital Marketing, Distribution and e-Commerce expert in the hospitality and travel industry. In his role at the helm of Xotels´ marketing department, he provides tailored expert solutions to our hotels together with his team.