Here’s how hoteliers can position themselves to drive revenue, attract more guests, and stay relevant in a rapidly changing landscape.
Superhero powers – The secret to transforming your hotel website
It’s important to be strategic with your tactics. When you do, you will increase your website’s visitor engagement and ultimately drive much more revenue and bookings.
The Paradox of the Past: Lessons for Hoteliers
Although it seems to make sense to compare your hotel’s present performance with its past, the conclusions will be misleading and inaccurate. When it comes to analyzing your hotel’s performance, one of the most important things to look at is the current direct channel results – not just your own, but also of competitors in your local proximity.
The top 9 digital marketing trends for hotels in 2022
Whether it is through providing exciting location-based experiences, creating highly personalized and seamless digital experiences, or creating operational efficiencies, this year will be a turning point as hotels continue their overall pivot to drive more direct bookings and revenue.
The annual sale that hotels need to embrace
An untapped opportunity to boost hotel sales at the start of January.
Digital marketing in a resource-constrained hotel
Hotels are used to cross-training, but when it comes to hotel digital marketing, where the discipline is particularly specialized, the issue is much more daunting.