No company is immune to crisis, but it is the manner in which you react to it that will make all the difference.
Laura Zizka
Dr. Laura Zizka is currently an Assistant Professor and has been teaching at the École hôtelière de Lausanne/ HES-SO University of Applied Sciences, Western Switzerland for 16 years. Her areas of research include Communication and Corporate Reputation, Digital and Traditional Communication Channels, Hospitality, Tourism, Corporate Social Responsibility, Sustainability, Higher Education, and Stakeholder Engagement.