When you do something on a daily basis, routine tends to set in gradually and sometimes even takes over.
Benchmarking and tailor-made standards for luxury products do not go together.
While guest reviews can cover all of a hotel’s departments, they tend to focus on certain aspects that provide a big picture but miss many details. They also do not differentiate sufficiently between service quality and guest engagement or emotional intelligence.
There are numerous hospitality brands these days competing in the luxury realm and there is no real definition for, and the distinction between, what is luxury vs. for example, upscale.