Europe’s hotels are now back to pre-pandemic profit levels with GOPPAR slightly higher than the same month in 2019.
The global hotel industry is producing strong performance numbers all against a climate of financial unease.
The bottom line is that the more hotel rooms filled does not always equate into higher profit, which is what hotel owners are only interested in from an operational perspective.
February was a stronger month all around for the global hotel industry, but escalating line item expenses could derail what’s already a fragile profit rebound.
Though the materialization of new coronavirus strains vex, it turns out, the more thrown our way, the better we now appear to cope.
Gauging the global hotel industry’s recovery is a lot like poker: you play the hand you’re dealt as best you can and you never know what the next one will bring.