GuestCentric, Author at Insights
Insights

How to safeguard your hotel from OTA under-cutting

Once upon a time: rate parity, trust and best rate guarantee. But now we live in times of uncertainty, where OTAs are acting inconsistently when it comes to strategy, giving ‘parity- breaking’ discounts from unclear rate sources.

Protect hotel rates
Insights

First things first: hold off on the PPC campaigns!

Pay-per-click advertising is considered by some to be the most effective way to generate more bookings on your website. However, there are a number of actions that can and must be taken into account before investing in campaigns.

First things first: hold off on the PPC campaigns!
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