Hospitality jargon is not a mystery for you but it can get in the way. Start using clear language and strong messages because minor changes can make a major difference.
Posts by GuestCentric
The results on traffic generated to a website and the bookings obtained will vary depending on the popularity of the influencer, the quality of their content and the public they have.
Once upon a time: rate parity, trust and best rate guarantee. But now we live in times of uncertainty, where OTAs are acting inconsistently when it comes to strategy, giving ‘parity- breaking’ discounts from unclear rate sources.
Despite having similarities, Baidu and Google are two completely different search engines and, in order to have an edge in Baidu, hotels need to have a unique strategy that is different from what has been done to optimize their ranking in Google.
Although it has been said that the GDS systems are out-dated, with limited capabilities and benefits, 75 million reservations in 2018 suggest otherwise.
Pay-per-click advertising is considered by some to be the most effective way to generate more bookings on your website. However, there are a number of actions that can and must be taken into account before investing in campaigns.