Hospitality jargon is not a mystery for you but it can get in the way. Start using clear language and strong messages because minor changes can make a major difference.
Hotel influencer marketing – is it worth the investment?
The results on traffic generated to a website and the bookings obtained will vary depending on the popularity of the influencer, the quality of their content and the public they have.
How to safeguard your hotel from OTA under-cutting
Once upon a time: rate parity, trust and best rate guarantee. But now we live in times of uncertainty, where OTAs are acting inconsistently when it comes to strategy, giving ‘parity- breaking’ discounts from unclear rate sources.
How to get visibility on Baidu (and why Google tricks won’t help your search ranking in China)
Despite having similarities, Baidu and Google are two completely different search engines and, in order to have an edge in Baidu, hotels need to have a unique strategy that is different from what has been done to optimize their ranking in Google.
How hoteliers can get savvier at driving their own reservations
Here are eight savvy and actionable tips you can implement right now to improve your booking engine conversion.
Why you should bet on the dark horse – expanding your reach with the GDS
Although it has been said that the GDS systems are out-dated, with limited capabilities and benefits, 75 million reservations in 2018 suggest otherwise.
How to gain referral traffic to your hotel website?
Many hotels struggle to get traffic to their websites but you can always count on one strategy – referral traffic.
First things first: hold off on the PPC campaigns!
Pay-per-click advertising is considered by some to be the most effective way to generate more bookings on your website. However, there are a number of actions that can and must be taken into account before investing in campaigns.
