The role of social media is changing the nature of travel, as tourists increasingly post their photos online to be viewed and commented on by broad audiences.
Zika’s impact on Puerto Rico tourism
Clarisa Jiménez, President & CEO of the Puerto Rico Hotel & Tourism Association, has written a piece which aims to sets the facts straight on the effect of Zika in Puerto Rico.
A checklist to turning the luxury hotel experience into online bookings
Affluent consumers often choose experience over items and are looking to have new experiences when traveling. Here are ten tips for converting the luxury traveler’s dream into a reality at the lowest cost of sale per booking for your property.
Google update strengthens case for location marketing
If your hotel makes use of the AdWords location extension, you can expect to see an increase in website visits by about 10 fold.
The rise of river cruises
If you think cruising is corny, think again, because river cruises are increasingly popular with tourists in search of culture, heritage and good food.
High proportion of online hotel reviews suspicious
Around 20 percent of online hotel customer reviews may be unreliable or fake, according to Dr Markus Schuckert and Professor Rob Law of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University.
Are revenue managers and general managers aiming for the same targets?
A misalignment between the GM and revenue manager has the potential to not only cause disconnect within their relationship, but ultimately cost the hotel valuable revenue.
The key to a successful direct booking strategy
Following a customer or guest-focussed approach to the online booking process will ensure a successful direct booking strategy for hoteliers in the long term.
The iceberg is approaching: implications of changes to tips and service charges
Neither the public, staff nor businesses have a full appreciation of what happens when the legislation and tax rules have to be applied, so attempts to reach a balanced consensus on this subject are not that simple.
Making more useful budgets and stocktaking tips
What are the key factors that not only make a budget work, but make it a working tool throughout the year?
