Rate parity means that hotels have to have the same price for a room, no matter where the client books it and no matter the commission the hotel pays to the OTA.
Roadmap to personalization: plan, guide, and nurture the guest experience
While there is no denying that the personalisation process can be intimidating at first, it is simpler than what most people think. The key to success is breaking down your implementation strategy to coincide with each step of the guest journey.
The importance of weekly sales forecasting
Forecasting enables the management team to focus on key sales issues and to take appropriate action and also enables them to calculate staff rosters which can have a huge impact on payroll costs.
Technology in food and beverage: Executive chefs playing catch up
The majority of chefs would like to spend more time creating, cooking, developing, innovating and working with their teams, but the financial and managerial pressures of running a professional kitchen often push them into areas where they do not always feel comfortable.
Hotel loyalty programmes: What may and may not work
Hotels should consider developing customer loyalty programmes that balance both economic and social rewards to establish “sustainable relationships” with their customers.
Online education: The future of an industry
Increased popularity of online higher education brings opportunities for hospitality industry leaders to complete an online degree in order to step up in their career while they continue to work.
Sea of change at the top of the cruise industry
Women in leadership roles are smashing through the glass ceiling and bringing a new energy and new ways of thinking to the cruise industry.
Serviced apartments: no longer a niche
Serviced apartments are in the midst of a transformation driven by shifting traveler behavior.
Hospitality doesn’t necessarily need big data
Molding big data down to smaller, digestible insights is the key to taking action on consumer analytics. Here are three simple ways to build out access to sources of rich decision-making data.
Successful hotel CEOs: what it takes; what they face
The median shelf-life of a hotel CEO today is seven and a half years. Here is a closer look at the competancy profiles most of them share and the issues they are dealing with in 2016.
