Insights

Unveiling the harsh reality of overtourism

Given the challenges caused by overtourism, some innovations are emerging that could shape the future of travel and create a sustainable paradigm that balances the needs of both destinations and travelers, paving the way for a more inclusive and responsible travel experience.

overtourism
Insights

Customer feedback on hospitality experiences: 5 best practices

Why is asking for customer feedback so important and how can it be done to enhance the customer journey? The findings of a recent research project answer these questions that are vital to the success of any business, especially one based on hedonic experiences like the hospitality sector.

customer feedback