Booking personalisation is the key to a guest’s heart and also to your hotel’s revenue. If you are able to deliver a personalised guest experience and get that guest to book directly with you again and again, you’ve increased the lifetime value of that guest.
5 clever ways to reduce abandoned bookings at your hotel
The sobering reality is that when it comes to travel sites, the majority of visitors abandon their booking, at least in the first instance.
Google is now mobile-first: Is your hotel’s website?
Google is always at the forefront of trends and is now prioritising mobile-first websites in its indexing. Here’s how you can ensure your hotel’s website is mobile-optimised.
Rise of pop-up hotels: Should you introduce alternative room options?
Pop-up hotels take glamping to a new level and are starting to appear even in urban areas. Could this be a business opportunity for hotel brands?
What guarantees a bad hotel guest review? (and how to avoid it)
It only takes one bad review to potentially sway other potential customers to steer away from your property and choose a competitor – in fact, it’s said that for every bad hotel guest review you could lose 30 potential bookings.
