Today's guest has changed. Hotels, hotel groups-, chains, apartment hotels, serviced apartments and vacation rentals are required to deliver a memorable experience, catering to- and exceeding guest's expectations. To be successful in hospitality today, one needs to connect with guests on a personal level and on their preferred digital channel. At Bookboost we've been building the architecture and interface for hotels to connect, engage and service guests through multiple digital messaging channels. We've been supporting hotel groups to implement digital communication strategies to improve the guest service experience from pre- to post-stay - and increase revenue, all through the art of conversation. As CEO of Bookboost, I'm part of an entrepreneurial, service minded and goal-orientated team, on a mission to bring value to the hospitality industry.